Hardware Cologne

The 360 Degree DIY-Store

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Google’s ‘Street View’ is a supplement to Google Maps, a service that enables the internet viewer to obtain a 360 degree view of buildings and landscapes either side of a road that has been captured on camera. The internet giant has recently added another map viewing facility: Google Maps Business Photos. read more…

DIY Stores on Facebook

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Home improvement retailers operate in an emotionally highly interesting market, for the DIY business is very much suited for the development of an active interest community.  This is the claim made in a recen market study by the Berlin agency Brandpunkt, which analysed the presence of six major German DIY retailers on Facebook, with amazing results. read more…

GfK – Survey: The Internet as Source of Information

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A recent survey undertaken by GfK market research for Obi and Google has revealed that when buying electrical tools, 48 percent of all purchases were preceded by online research. The representative ROPO survey  (Research Online, Purchase Offline) showed that online research also plays a part in determining 43 percent of garden equipment purchases. In both cases, information acquired online plays an important part in the purchase decision: customers search online, before shopping offline. read more…

Visitor Record Broken at Global DIY Summit

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In early June a record total of 600 visitors from 42 countries attended the second global DIY-Summit in Rome. There were 21 presentations, eight by leading retailers, five from ‘blue chip’ suppliers, four by multi-channel experts, plus from representatives of Amazon and Google. read more…

Hellweg wins the 2013 DIY-Test

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On behalf of news broadcaster N-TV the DISQ German Institute for Service Quality has undertaken a fifth undercover survey of home improvement stores. The survey made 108 visits to nine outlets, with the result that the average service level was graded as being good. However, there were some weaknesses – amongst other things, the waiting times customers had to endure. read more…

DIY Lifetime Award for Manfred Maus

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Manfred Maus is a leading pioneer in the DIY-business. Together with Emil Lux, he opened the first Obi-Markt DIY retail outlet in Hamburg in 1970, becoming one of the leading actors in the developing home improvement business. He stayed with Obi for more than 30 years, becoming chief executive and chairman of the board. He will be presented with the DIY Lifetime Award at the DIY-summit in June 2013, adding to his Bundesverdienstkreuz official German Order of Merit.
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Global DIY-Summit 2013

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The second Global DIY Summit takes place on 6 – 7 June 2013 in Rome and has a line-up of top speakers, several of whom on day one will address the challenges to be faced by the rapid advent of digital markets. They include Ian Cheshire (Group CEO, Kingfisher), Sergio Giroldi (CEO, Obi) and Carlos Wulf (CEO, Easy), who will relate their experience with the multi-channel business. Representing the internet economy is Alastair Bruce (Director Google Germany), who will describe how the DIY-player can take best advantage of the web. His presentation will be entitled: ‘Making the web work for you’. read more…

Hassfeld Joins toom Baumarkt

 

On 1 October 2012 René Hassfeld (43) took up his new job as head of sales and distribution for home improvement chain toom Baumarkt.  The retail business is now led by René Hassfeld, Detlef Riesche (chairman), Hans-Joachim Kleinwächter (category management), Dominique Rotondi (purchasing) und Wolfgang Vogt (CFO). read more…

DIY Store Tour

 

As part of Cologne’s 2012 International Hardware Fair, exhibitors and visitors are invited to join in a one-day tour of three home improvement stores in the Cologne metropolitan area. The stores are all members of large German DIY retail groups; the tour is co-hosted and organised by publishers Dähne Verlag and the Cologne Fair. read more…