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baumarkt direkt growth forecast

baumarkt_direkt

 

Based in Hamburg, the baumarkt direkt joint venture operated by Hagebau and the Otto-Group has forecast turnover of 220 million Euros for the 2013/2014 business year. This represents an increase of about 8.5 percent on last year, and is once again better than previously predicted. The chief executive is Stefan Ebert: “Our success is based on an integrated multi-channel strategy combining the advantages of fixed-base and mail-order retailing.” read more…

The 360 Degree DIY-Store

Obi_engl

 

Google’s ‘Street View’ is a supplement to Google Maps, a service that enables the internet viewer to obtain a 360 degree view of buildings and landscapes either side of a road that has been captured on camera. The internet giant has recently added another map viewing facility: Google Maps Business Photos. read more…

DIY Stores on Facebook

FutureBiz

 

Home improvement retailers operate in an emotionally highly interesting market, for the DIY business is very much suited for the development of an active interest community.  This is the claim made in a recen market study by the Berlin agency Brandpunkt, which analysed the presence of six major German DIY retailers on Facebook, with amazing results. read more…

GfK – Survey: The Internet as Source of Information

online_eng

 

A recent survey undertaken by GfK market research for Obi and Google has revealed that when buying electrical tools, 48 percent of all purchases were preceded by online research. The representative ROPO survey  (Research Online, Purchase Offline) showed that online research also plays a part in determining 43 percent of garden equipment purchases. In both cases, information acquired online plays an important part in the purchase decision: customers search online, before shopping offline. read more…

Visitor Record Broken at Global DIY Summit

DIY_Summit

 

In early June a record total of 600 visitors from 42 countries attended the second global DIY-Summit in Rome. There were 21 presentations, eight by leading retailers, five from ‘blue chip’ suppliers, four by multi-channel experts, plus from representatives of Amazon and Google. read more…

Screwfix now supplies to 23 European countries

Screwfix_eng

Multi-channel hardware retailer Screwfix has expanded export sales and now supplies customers in 23 European countries. The company says the reasons for the move derived especially from demand from France, Spain and Ireland – orders have even been received from Finland and Latvia. read more…

Route To Success for Online Shops

E-Commerce

 

A new edition of the study Factors For Success in German E-Commerce, says customers decide within very few clicks whether they will remain on a web site or not. However, the study also gives a few hints on how to retain user interest. The study – Erfolgsfaktoren im E-commerce – Deutschlands Top Online shops Vol. 2 – emphasises it is vital to provide the customer with ‘comprehensive and informative product descriptions’. It adds that the web site should also give ‘understandable and clearly presented information on delivery terms and conditions.’  Research has shown that 62 percent of customers regard these two criteria as being of absolute importance. At third place (49.9 per cent) on the list of priority criteria is ‘a well-arranged start page’, which customers regard as the online shop window. read more…

Global DIY-Summit 2013

DIY_Summit

 

The second Global DIY Summit takes place on 6 – 7 June 2013 in Rome and has a line-up of top speakers, several of whom on day one will address the challenges to be faced by the rapid advent of digital markets. They include Ian Cheshire (Group CEO, Kingfisher), Sergio Giroldi (CEO, Obi) and Carlos Wulf (CEO, Easy), who will relate their experience with the multi-channel business. Representing the internet economy is Alastair Bruce (Director Google Germany), who will describe how the DIY-player can take best advantage of the web. His presentation will be entitled: ‘Making the web work for you’. read more…

The Major E-Commerce Players

 

Very recently Britain’s Home Retail Group recruited Jacqueline de Rojas to beef up its digital game with the aim of driving forward their multi-channel business. At the same time, market researchers Comscore analysed Europe’s three largest e-commerce markets and identified the three largest click-scores: in the UK Amazon is the undisputed leader with 25.9 million visitors; they were followed by the Home Retail Group (which includes Argos, Homebase and Habitat) with 11.3 million, and the Apple pages with 10.9 million. read more…

New Web Presence for Max Bahr

 

German home improvement chain Max Bahr has completely revamped its web presence to embrace service functions on offer and improve the appearance. The underlying driver for the move is to focus the group’s strategic direction by placing customer orientation and service quality at the forefront. Marketing manager Frau Wiebke Krone said: “When customers make plans for a new project, they look on the internet for advice and assistance. Our remodelled website meets this need, especially with respect to finding the right tools and techniques, and with tips how to make the best job.” The start page has dialogue boxes for speedy navigation to the type of project under consideration.” read more…

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