Hardware Cologne

Hardware Cologne » E-Commerce

DIY Industry: Back to the Future – What needs to be done now

Due to the advancing digitalization, which slowly but indeed touches the DIY industry as well, companies are challenged with the development of new strategic approaches concerning the entire business portfolio.

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EISENWARENMESSE – International Hardware Fair 2018 almost fully-booked: Early bird result exceeds expectations

After the end of the first registration phase (31 May 2017) EISENWARENMESSE – International Hardware Fair has recorded an excellent result: According to the status at the beginning of June 2017, 90 percent of the exhibition space is already booked, recording 64 percent of the registrations from abroad. In the coming spring EISENWARENMESSE – International Hardware Fair 2018 will be held from 4 to 7 March at the Cologne fair grounds.

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Informing, involving, inspiring – The event programme of the EISENWARENMESSE –International Hardware Fair 2016

Eingang Ost

Time is running out! Soon, from 6 to 8 March, EISENWARENMESSE will open its gates. Next to various unique presentations and a broad range of products, visitors can look forward to this year’s special focus on networking formats as well as manifold talks, lectures and events. read more…

2016: The year of EISENWARENMESSE – INTERNATIONAL HARDWARE FAIR. Let’s go!

eisenwarenmesse-495x329A better focus paired with more efficiency: For three days, from March 6 to 8, EISENWARENMESSE – INTERNATIONAL HARDWARE FAIR will showcase a broad variety of innovations on more than 144,200 square meters. Products, innovations and trends from the world of tools, industry supply, fastening technology and DIY and home improvement goods will be in the spotlight. One of the highlights of 2016: The first e-commerce day will shed light on the upcoming trends of online trade and its implications on the hardware industry. read more…

Upward trend and challenges ahead for the industry

Hallendurchblick, Halle 10.1

Many companies in the hardware and tools industry can look back at three positive quarters. In comparison to last year, a slight growth is visible almost everywhere. Many market players see the opportunity to continue this year’s upward trend through next year. To reach this goal, manufacturers and distributors will have to strengthen their own E-Commerce strategies if they don’t want to lose market shares to international online shops. read more…

EISENWARENMESSE 2016: Study and Theme Day on e-commerce

eisenwarenmesseIt doesn’t matter if you own a small or medium sized business or work in a multinational corporation: There are endless possibilities for distributing your products over the internet. Not so sure, which platform might be the right one for your business? If you should choose an online marketplace, your own online shop, or both? Those topics are increasingly determining the dialogue of the German hardware and tool industry. read more…

The 360 Degree DIY-Store

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Google’s ‘Street View’ is a supplement to Google Maps, a service that enables the internet viewer to obtain a 360 degree view of buildings and landscapes either side of a road that has been captured on camera. The internet giant has recently added another map viewing facility: Google Maps Business Photos. read more…

DIY Stores on Facebook

FutureBiz

 

Home improvement retailers operate in an emotionally highly interesting market, for the DIY business is very much suited for the development of an active interest community.  This is the claim made in a recen market study by the Berlin agency Brandpunkt, which analysed the presence of six major German DIY retailers on Facebook, with amazing results. read more…

GfK – Survey: The Internet as Source of Information

online_eng

 

A recent survey undertaken by GfK market research for Obi and Google has revealed that when buying electrical tools, 48 percent of all purchases were preceded by online research. The representative ROPO survey  (Research Online, Purchase Offline) showed that online research also plays a part in determining 43 percent of garden equipment purchases. In both cases, information acquired online plays an important part in the purchase decision: customers search online, before shopping offline. read more…

Screwfix now supplies to 23 European countries

Screwfix_eng

Multi-channel hardware retailer Screwfix has expanded export sales and now supplies customers in 23 European countries. The company says the reasons for the move derived especially from demand from France, Spain and Ireland – orders have even been received from Finland and Latvia. read more…

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