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Screwfix now supplies to 23 European countries

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Multi-channel hardware retailer Screwfix has expanded export sales and now supplies customers in 23 European countries. The company says the reasons for the move derived especially from demand from France, Spain and Ireland – orders have even been received from Finland and Latvia. read more…

Route To Success for Online Shops

E-Commerce

 

A new edition of the study Factors For Success in German E-Commerce, says customers decide within very few clicks whether they will remain on a web site or not. However, the study also gives a few hints on how to retain user interest. The study – Erfolgsfaktoren im E-commerce – Deutschlands Top Online shops Vol. 2 – emphasises it is vital to provide the customer with ‘comprehensive and informative product descriptions’. It adds that the web site should also give ‘understandable and clearly presented information on delivery terms and conditions.’  Research has shown that 62 percent of customers regard these two criteria as being of absolute importance. At third place (49.9 per cent) on the list of priority criteria is ‘a well-arranged start page’, which customers regard as the online shop window. read more…

Global DIY-Summit 2013

DIY_Summit

 

The second Global DIY Summit takes place on 6 – 7 June 2013 in Rome and has a line-up of top speakers, several of whom on day one will address the challenges to be faced by the rapid advent of digital markets. They include Ian Cheshire (Group CEO, Kingfisher), Sergio Giroldi (CEO, Obi) and Carlos Wulf (CEO, Easy), who will relate their experience with the multi-channel business. Representing the internet economy is Alastair Bruce (Director Google Germany), who will describe how the DIY-player can take best advantage of the web. His presentation will be entitled: ‘Making the web work for you’. read more…

The Major E-Commerce Players

 

Very recently Britain’s Home Retail Group recruited Jacqueline de Rojas to beef up its digital game with the aim of driving forward their multi-channel business. At the same time, market researchers Comscore analysed Europe’s three largest e-commerce markets and identified the three largest click-scores: in the UK Amazon is the undisputed leader with 25.9 million visitors; they were followed by the Home Retail Group (which includes Argos, Homebase and Habitat) with 11.3 million, and the Apple pages with 10.9 million. read more…

Home Retail Group Bolsters Digital Know-How

 

Jacqueline de Rojas has joined the Home Retail Group as a non-executive director, but retains her present responsibilities in Ireland with IT specialist provider CA Technologies.  She has more than 30 years experience in the IT sector, having previously worked for McAfee Interantional, Cartesis, Business Objects and Informix. read more…

New Web Presence for Max Bahr

 

German home improvement chain Max Bahr has completely revamped its web presence to embrace service functions on offer and improve the appearance. The underlying driver for the move is to focus the group’s strategic direction by placing customer orientation and service quality at the forefront. Marketing manager Frau Wiebke Krone said: “When customers make plans for a new project, they look on the internet for advice and assistance. Our remodelled website meets this need, especially with respect to finding the right tools and techniques, and with tips how to make the best job.” The start page has dialogue boxes for speedy navigation to the type of project under consideration.” read more…

13th International BHB Building Market Congress

 

The BHB Federal German Association of Home Improvement Stores and Building Material Retailers will hold its 13th International Building Market Congress at Berlin’s Estrel Hotel on December 5-6. This year’s motto: DIY is everywhere. The Congress programme includes discussions and speakers describing new sales and distribution patterns, innovative marketing strategies, and the reasons why DIY is more than the sum of its individual parts. In addition to the DIY retail business, speakers will include trendsetters and experts from other commercial sectors. Subjects will include: the importance of social media; satisfaction derived from DIY projects; DIY on the crest of a wave; the multi-faceted customer King; don´t copy and paste – successful multi-channelling requires custom-designed solutions; and much more besides. read more…

Homebase-App

 

In this digital age, mobility has become a major topic of all-round interest. This fact has been taken on board by the British Homebase DIY retail chain, which has developed a new App that is free of charge, and designed to guide the user through a new home improvement project. read more…

MyHammer Tradesmen Report Better Business

 

The years-long controversy in Germany about the merits or demerits of the MyHammer find-a-tradesman website, has been laid to rest by a new agreement between the portal and the Hamburg house-building tradesmen’s guild, the Bau-innung. On 16 January the Hamburg Bau-innung became the first regional German guild to announce an official cooperative agreement with the MyHammer web portal. The agreement provides for enhanced terms and conditions for guild members when using the web platform to bid for contracts, and the online trade directory. read more…

Market Studies: DIY High Street Blues

 

Internet sales of home improvement products are on the up and up. A recent market study by Suberg Strategy Consultants of Munich indicates that on-line sales of home improvement products will rise from their present five percent to around 20 percent by 2020, and concludes that this must result in a massive reduction in the provision of unprofitable retail floor space. read more…

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The INTERNATIONAL HARDWARE FAIR COLOGNE takes place from 9 - 12 March 2014

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Your contact persons for INTERNATIONAL HARDWARE FAIR COLOGNE.

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Kristina Hölscher
Kristina Hölscher
Editor Holzmann Verlag

Rainer Langelüddecke
Rainer Langelüddecke
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FWI

Olaf Dechow
Olaf Dechow
Environmental- and Social Policy
Otto Group

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