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May we Introduce: Our New Man

 

MetylanPro_Manuel Neuer_3.jpg

 

Germany’s top goal keeper Manuel Neuer is the new customer-catcher for Henkel’s Metylan wallpapering products. He says: “Metylan has the same goal as me: perfection every time. That’s why are a good team.” read more…

Hammer in Armoured Steel

 

Home improvement chain store Hornbach has announced production and sale of a limited edition of hammers made from armoured steel. In December last year Hornbach purchased a 1985 Czech-made BMP-1 amphibious infantry fighting vehicle. This 13.5 ton tracked vehicle was originally in service with the Czech Army.  read more…

‘Music’, To The Ears

 

From Sunday 29 April the Hornbach home improvement store chain will be broadcasting a new TV advertising spot. Going under the name Symphony, the spot is an extension of the existing highly successful Keiner spürt es so wie Du campaign (‘Nobody experiences it like you’). The spot consists of a sequence of DIY tasks, each bearing a considerable resemblance to music making, and the emotions they arouse in the carpenter, painter, masonry drill operator and so on. read more…

Innovation Prize Eisen 2012: Apply Now!

 

Multi-functional tools, better equipment and user-friendly operation: visitors to the forthcoming International Hardware Fair Cologne will be delighted at the plethora of new and improved products running through virtually every industry and business sector. The next hardware fair will host the first hardware innovation prize  – Eisen 2012 – with the winning products grouped together for easy inspection by trade visitors. read more…

Are you the action-man? Then we want your picture!

 

“Mark Wahlberg and Marcus Schenkenberg are history, because now it’s your turn!” For its new ladder and work platform catalogue ‘Steigtechnik 2012’, specialist aluminium construction company Hymer-Leichtmetallbau is on the lookout for tradesmen and firms who would like to model products in genuine use. On its website Hymer says the catalogue is its most important promotional tool, and distributed throughout Germany, Austria and Switzerland. Each year, it prints 65,000 copies – targeting a trade readership and of great potential publicity benefit to any firm whose operations are depicted. read more…