Hardware Cologne

Hardware Cologne » E-Commerce

DIY Industry: Back to the Future – What needs to be done now

Due to the advancing digitalization, which slowly but indeed touches the DIY industry as well, companies are challenged with the development of new strategic approaches concerning the entire business portfolio.


Upward trend and challenges ahead for the industry

Hallendurchblick, Halle 10.1

Many companies in the hardware and tools industry can look back at three positive quarters. In comparison to last year, a slight growth is visible almost everywhere. Many market players see the opportunity to continue this year’s upward trend through next year. To reach this goal, manufacturers and distributors will have to strengthen their own E-Commerce strategies if they don’t want to lose market shares to international online shops. weiterlesen…

EISENWARENMESSE 2016: Study and Theme Day on e-commerce

eisenwarenmesseIt doesn’t matter if you own a small or medium sized business or work in a multinational corporation: There are endless possibilities for distributing your products over the internet. Not so sure, which platform might be the right one for your business? If you should choose an online marketplace, your own online shop, or both? Those topics are increasingly determining the dialogue of the German hardware and tool industry. weiterlesen…