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Fully-booked: The DIY Boulevard at the EISENWARENMESSE – INTERNATIONAL HARDWARE FAIR enters its second round

DIY boulevard

After a great premiere in 2016, the DIY Boulevard is entering its second round at EISENWARENMESSE – International Hardware Fair Cologne from 4 to 7 March 2018.

Once again, in cooperation with the manufacturers association, Haus & Garten e.V., Koelnmesse is offering the DIY suppliers this presentation area in the centre of Hall 5.1 and can already announce that it is fully-booked.

“The premiere of the DIY Boulevard was a total success. The concept is totally in line with the suppliers’ demands. Due to the high demand we are not only fully-booked, but have also been able to extend the Boulevard by 235 metres,” explained Catja Caspary, Vice President of Koelnmesse. Top players from the building, home and garden sector including Abus, Burg-Wächter, Fischer, Hailo, Hettich, Schellenberg and Tesa were already convinced by this format at the previous event and will be exhibiting on the DIY Boulevard once again in 2018. Newcomers include returnee exhibitors like Alpina Farben, SPAX and MEM Bauchemie.

“Innovations by the metre” and “Shelf competence” are aspects that occupy the DIY sector and bring it forward. The DIY Boulevard gives the exhibitors the opportunity to present their competence and innovations in an authentic POS environment. The Boulevard is not only flanked by the Networking Area this year, which is used by the exhibiting suppliers for discussion purposes: The trend is moving in the direciton of a combination between shelves on the Boulevard facing actual stand area. The pioneers here in 2016 were Conacord and Hettich. At the next event further big players like Abus, Burg-Wächter, Schwerter, Schellenberg, Dolle Wohnregale and Hailo are bundling their competence both on and alongside the DIY Boulevard.

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