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Asia-Pacific Sourcing 2017: a total success

BestOfChina

Around 7,300 visitors from 65 countries: Asia-Pacific Sourcing convinced with a two-digit growth in the number of visitors and once again impressively confirmed its role as the most important European hub for house, garden and leisure products from the Far East. For three days, more than 600 exhibitors from all over the world presented their product innovations in Cologne. This year’s special highlight was the exclusive “Best of China” area.

What a first-class result: Europe’s number 1 sourcing platform came to a close on 9 March after three successful trade fair days and a 10 percent increase in attendance. Including estimates for the last day of the fair, around 7,300 visitors from 65 countries came to Cologne. “Asia-Pacific Sourcing 2017 was a total success. The increased attendance and in particular the huge interest from abroad underline the standing of the trade fair as the international hub for global sourcing between Asia and Europe,” stated Katharina C. Hamma, Chief Operating Officer of Koelnmesse GmbH. 644 companies from 14 countries presented existing and new products as well as trends from the house, garden and leisure sector in Hall 5 of the Cologne fair grounds.
In comparison to the previous year, the number of exhibitors remained at a constant high level – at the same time numerous companies expanded their stand areas this year. “This development shows that we are satisfying the demands of our customers with the concept of Asia-Pacific Sourcing. The demand for and utilisation of further growth opportunities by the exhibitors demonstrates the existing and future potential of Asia-Pacific Sourcing,” continued Hamma.

Once again, the International Trade Fair for Retail Promotions and Imports (IAW) was held parallel to Asia-Pacific Sourcing 2017. Very successfully indeed. Ulrich Zimmermann, Executive Director of the Nordwestdeutsche Messegesellschaft (North West German Exhibition Company) summed up: “The cooperation with Asia-Pacific Sourcing worked excellently again in its second year. The visitors were able to benefit from the variety of the offerings of two events, the exhibitors were also correspondingly satisfied with the additional attendance. The fact that IAW and Asia-Pacific Sourcing are staged parallel to each other has created positive synergy effects for all trade fair participants and we are delighted about this.”

In addition to the very good results in terms of quantity, the quality of the range of products at Europe’s number 1 sourcing platform was also impressive and received positive feedback from the trade visitors. The Best of China special area in Hall 5.1 is just one example of first-class goods presentation and high-quality products. In its debut year, the exclusive exhibition area, where 17 Chinese companies presented their new products, met with great interest. In total, the trade visitors praised the increasing quality of the ‘made in China’ products, which were presented at Asia-Pacific Sourcing.

The next Asia-Pacific Sourcing will take place from 5 to 7 March 2019.

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