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Focus on the Customer



“Integrate your clients – who buys what and why?” That’s the motto at the fore of the 14th BHB International Home Improvement Congress to be held in Mainz on 4-5 December this year. Participants can look forward to a series of top presentations from DIY-market insiders. There will be further keynote speakers with presentations on retailing, the provision of advice and market research.

But the main spotlight will be on the customer, his expectations and requirements. So who are the customers? What are their preferences and wishes? What changes can retailers expect in the customer base arising from demographic shifts and increasing digitalisation in all sectors? And how can retailers strengthen their core business and make buying in the store a unique and unforgettable positive experience? These and other questions will be studied at the Congress run under the aegis of the BHB German Association of DIY and Garden Retailers and their associates.  The wide-ranging congress programme will also include such issues as customer involvement and sustainable company operational management; also the presentation of best practice models for customer communications and point-of-sale marketing.

The chief executive of the BHB Dr. Peter Wüst said: “Knowing one’s own customers, understanding their needs, and using this knowledge to design and implement a good strategic plan, is a major if not the most important factor towards the success of any business.”

In addition to the presentations, forums with an interchange of practical experience and discussions, the BHB congress is an ideal opportunity for networking and intensive discussions between members of the German-speaking and international DIY business sector. In addition to the building construction and home improvement sectors, the congress will be attended by numerous product manufacturers and logistics businesses such as Bosch, Dachser, Deutsche Post, Fischer, Henkel, Kärcher, DB Schenker and Spax.

Further information and registration applications for the 14th International BHB Congress can be found on the BHB website.

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