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New Web Presence for Max Bahr


German home improvement chain Max Bahr has completely revamped its web presence to embrace service functions on offer and improve the appearance. The underlying driver for the move is to focus the group’s strategic direction by placing customer orientation and service quality at the forefront. Marketing manager Frau Wiebke Krone said: “When customers make plans for a new project, they look on the internet for advice and assistance. Our remodelled website meets this need, especially with respect to finding the right tools and techniques, and with tips how to make the best job.” The start page has dialogue boxes for speedy navigation to the type of project under consideration.”

Under the heading Gefragt.Gesagt.Getan (‘Ask, Answer, Job Done’), the web site www.maxxbahr.de directs the enquirer to the retail store where help is available; the entry gives contact details, a locator map and a list of the services on offer at that store. Should the retail outlet not have the particular service required, the page will direct the customer to the nearest meeting the requirement. By the end of 2013, all the 120 Praktiker retail outlets – part of the same group – will be converted to Max Bahr and the web appearance combined on completion.

The new website is based on the so-called ‘Hippo-System’ software, which enables progressive modifications to be introduced in line with company development. The software is Java-based, and already used by such companies as Hewlett Packard, Dolce&Gabbana and Disney. Max Bahr is the first company to adopt the system in the German consumer sector.

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