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Great Hardware Fair for Scheppach

 

The chief executive of Scheppach Stephan W. Müller has expressed greay satisfaction with his company’s results at the Cologne International Hardware Fair:  “We gained positive feedback from countless key contacts both from Germany and many other countries around the world; this has given our business a boost to our recent strategic decisions.” This medium-sized enterprise finished the fair in Cologne very optimistic for business in the year to come.

He added: “Our 2011/2022 business year ends in March, and it is already clear it will considerably exceed our previous expectations with respect to turnover and profits.  Our brand strategy has accurately positioned the business for all our important target customer groups, from specialist retailers to garden machinery repair workshops, home improvement and DIY retailers, through to the discount vendors. We now have a broad customer base with a comprehensive portfolio of innovative machines, accessories and tools. The range covers the requirements both of basic and advanced and hobby craftsmen, through to semi-professional and fully professional applications.”

The company has a sales and distribution strategy that matches market demand with the main product brands Scheppach and Woodster, with a range of machines meeting virtually any requirement.

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